The third edition of Wine & Travel Week has established itself as the leading international event for wine tourism, attracting a growing number of tour operators and specialized journalists. 

The programme, architecture and quality of the events created a favourable environment for business opportunities and facilitated the strengthening of contact networks and benchmarking. In 2025, particularly the growth of B2B meetings and immersive experiences has reinforced connections between destinations and industry professionals, resulting in enhanced business opportunities and increased recognition for global wines and regions.

The post-tours around the country's seven tourism regions showcased the diversity of the existing offer and promoted the territory in its most subtle details and resources. 

The numbers speak for themselves:
 

* 9 days of events
* 7 post-tours
* 1 flagship event – Essência do Vinho (21st edition)
* 1 established experience – Revista de Vinhos Room Experience
* 1 debut event – Veni Vini Vici
* 1 competition/tasting – TOP 10 Vinhos Portugueses (19th edition)
* 3,280 B2B meetings
* 80 immersive experiences
* +500 exhibitors
* +200 international professionals
* +2,500 national professionals
* +20,000 participants
* 28 countries represented
* €1.2 million in media value
* €10 million estimated economic impact for Porto